Muuto is rooted in the Scandinavian design tradition, characterized by enduring aesthetics, functionality, craftsmanship, and an honest expression. By expanding this heritage with forward-looking materials, techniques, and bold creative thinking, the company’s ambition is to deliver new perspectives on Scandinavian design.
The name, Muuto, is derived from the Finnish word muutos, meaning "new perspective." Muuto carefully selects leading contemporary designers who are strong interpreters of the brand's philosophy, combining their talents with the passionate Muuto creative team. Muuto’s designs are recognized for having muutos—objects made sublime through new perspectives, enjoyed worldwide, and representing the best of Scandinavian design today.
Muuto’s name, which comes from the Finnish word muutos (new perspective), reflects the company's focus on drawing from Scandinavian roots. The brand creates functional, well-crafted pieces with an enduring aesthetic and an honest expression. Before introducing a new design, Muuto ensures that it adds a fresh perspective, building on strong heritage while adapting it to a modern context—whether by improving or challenging existing designs.
Muuto seeks designers who share this mindset—creatives with a contemporary take on tradition, who embrace the essence of Scandinavian design. These individuals are eager to explore a forward-thinking approach to natural materials, comfort, craftsmanship, and durability, while bringing a fresh perspective to both new creations and the reimagining of existing designs.
People tend to gravitate towards objects that feel familiar yet new. Muuto aims to create designs that are inviting and intuitively attractive. These designs should spark curiosity and interest, without overwhelming their surroundings. A chair in one interior might seem soft and elegant, while in another, it may appear contemporary and edgy. Ultimately, it’s all about perspective.